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Your school’s Web site may look terrific – but if it’s not coming up high in a list of search results, it’s not doing its job. Take a look at this list of colleges that are doing it right.
For any organization – higher ed or otherwise – the name of the game when it comes to Web sites is reaching the target market. And to do that, you need to be visible in the search engines.
Wordstream, Inc., ranked colleges according to search engine optimization, which they based on three factors: Root keywords, relevant modifiers and hostname frequency.
To view all the results from the study, click here.
The top 15 schools (some of which offer only online degrees) are:
- Drexel University
- University of Phoenix
- Capella University
- Ferris State University
- Western Governors University
- Penn State University
- Northcentral University
- Oregon State University
- Fairleigh Dickinson University
- University of Texas
- Canyon College
- Gonzaga University
- American Sentinel University
- University of Illinois
- Grand Canyon University
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