HigherEdMorning.comIs Facebook mania taking over admissions?

Is Facebook mania taking over admissions?

April 5, 2011 by Taylor Hannigan
Posted in: Admissions & Financial Aid, In this week's e-newsletter, Latest News & Views

Just how many colleges take a peek at Facebook pages when recruiting potential students? The answer may surprise you.

The number of colleges that use Facebook in connection with admissions and recruiting efforts has hit a staggering level, according to a recent survey. If a recent Kaplan survey is accurate, more than 80% of schools have jumped on the Facebook bandwagon and have begun using the site to connect with applicants.

That makes it more important than ever for budding undergrads to mind their p’s and q’s when it comes to their Facebook profiles. Among the tips offered by a recent report from Fox Business on the topic:

  • Pay close attention to that profile picture. It’s easy to see and should never show something illegal or inappropriate.
  • Avoid making extremely negative comments. Obviously, keep your page clear of any racist, sexist and homophobic remarks.
  • Select privacy settings that restrict access to personal information and photos.
  • Be careful when it comes to selecting Facebook friends.

Facebook can be used to the advantage of applicants — they can express interest by “liking” schools or affiliated groups.

Should a review of Facebook pages be part of the application screening process? Tell us what you think in the comments section below — and don’t forget to follow us on Twitter.

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