Logo wars: Should colleges be playing hardball?
March 28, 2011 by Taylor Hannigan
A new settlement raises the question of how aggressive colleges should be when it comes to protecting athletic logos.
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A new settlement raises the question of how aggressive colleges should be when it comes to protecting athletic logos.
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When the University of South Carolina sought to trademark “SC” for use on its baseball gear, it ran into some resistance from the University of Southern California.
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