HigherEdMorning.com » trademarks

Logo wars: Should colleges be playing hardball?


March 28, 2011 by Taylor Hannigan

A new settlement raises the question of how aggressive colleges should be when it comes to protecting athletic logos.

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Will the real ‘USC’ please stand up?


February 8, 2010 by Taylor Hannigan

When the University of South Carolina sought to trademark “SC” for use on its baseball gear, it ran into some resistance from the University of Southern California.

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