Hoping to boost registration for one of his classes, this professor hit the web to generate buzz. Here’s how it worked. 

Jeremy Littau, a professor at Lehigh University, PA, created a YouTube video to spread the word to potential students about his upcoming multimedia reporting course. The result: 80-plus views and more attention for a course that might have fallen under students’ radars.

The three-minute video uses interviews with current students, and footage they produced in the course, to “sell” the class to prospective students.

Littau e-mailed the video to journalism majors and posted a link to it on Facebook and Twitter. Students who ask about the class receive a copy of the syllabus. Thanks to the video, students outside the journalism major have also been asking about the class.

The video is available here.

What do you think? Share your YouTube experiences (or video links) in the comments section.

Tags: Lehigh University, YouTube videos