Advertiser Disclosure
Higher Ed Morning is committed to transparency about our advertising relationships and how they may affect our content. This disclosure explains our advertising policies, revenue sources, and editorial independence.
Editorial Independence
Our editorial content is completely independent from our advertising operations. Advertisers have no influence over our news coverage, article topics, editorial opinions, or journalistic decisions. Our editorial team operates with full autonomy to report on higher education issues objectively.
Clear Separation
We maintain a strict separation between editorial content and advertising. All sponsored content, paid promotions, and advertiser-influenced material is clearly labeled and visually distinguished from our editorial content.
Display Advertising
Banner ads, sidebar advertisements, and other display advertising appear throughout our website. These ads are clearly distinguishable from editorial content and are labeled as advertisements.
Sponsored Content
Occasionally, we publish sponsored articles or content created in partnership with advertisers. These pieces are always clearly marked with labels such as "Sponsored Content," "Paid Partnership," or "Advertisement" at the top of the article.
Newsletter Sponsorships
Our newsletters may include sponsored messages or advertisements. These are clearly identified as sponsored content and are separate from our editorial newsletter content.
Event Sponsorships
Companies may sponsor our events, webinars, or conferences. Sponsorship relationships are disclosed in event materials and do not influence the educational content or speakers selected for these events.
Higher Ed Morning generates revenue through several channels to maintain financial sustainability while preserving editorial independence:
Advertising Revenue (45%)
Revenue from display advertising, sponsored content, and newsletter sponsorships from companies serving the higher education market.
Subscription Revenue (30%)
Premium subscriptions for exclusive content, in-depth analysis, and professional resources for higher education professionals.
Event Revenue (15%)
Registration fees and sponsorships for conferences, webinars, and professional development events.
Consulting Services (10%)
Limited consulting services for higher education institutions on communications and media strategy.
In the interest of transparency, we disclose our major advertising partners who represent more than 5% of our annual advertising revenue:
EduTech Solutions Inc.
Educational software, learning management systems, and digital learning tools for higher education institutions.
Campus Safety Systems
Security systems, emergency notification platforms, and safety equipment for college campuses.
Academic Publishers Alliance
Textbook publishers, digital content providers, and academic research platforms.
Higher Ed Recruitment Network
Student recruitment services, enrollment management tools, and marketing services for colleges and universities.
Editorial Firewall
We maintain a strict firewall between our editorial and advertising departments. Our journalists and editors are not involved in advertising sales, and our advertising team has no input on editorial decisions.
Coverage of Advertisers
We cover our advertisers with the same journalistic standards as any other organization. Advertising relationships do not guarantee positive coverage, prevent critical reporting, or influence the tone of our coverage.
Disclosure in Articles
When we write about companies that are significant advertisers, we include a disclosure note in the article. This helps readers understand any potential financial relationships that could be perceived as conflicts of interest.
Identifying Sponsored Content
Look for these clear indicators of sponsored content:
- "Sponsored Content" or "Advertisement" labels at the top of articles
- "Paid Partnership" or "Sponsored by [Company]" designations
- Different background colors or visual styling for sponsored sections
- Clear attribution to the sponsoring organization
Questions or Concerns
If you have questions about our advertising practices or believe you've encountered content that should be better labeled, please contact us at [email protected].
Higher Ed Morning complies with Federal Trade Commission (FTC) guidelines regarding advertising disclosure. We ensure that all sponsored content, affiliate relationships, and paid partnerships are clearly and conspicuously disclosed to our readers in accordance with FTC requirements.
Advertising Inquiries
Email: [email protected]
Phone: (202) 555-0124
Editorial Questions
Email: [email protected]
Phone: (202) 555-0123
General Information
Higher Ed Morning
123 Education Way, Suite 456
Washington, DC 20001
Last updated: January 2024
This advertiser disclosure is reviewed and updated regularly to reflect current advertising relationships and practices.